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INDEPENDENT PROJECT COORDINATION CASE STUDY

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Project:

Q2 Product Marketing Campaign launch

Role:

Project Coordinator

Timeline:

8 weeks

Tools:

Asana, Notion

Summary:

Designed and coordinated an eight-week cross-channel product marketing campaign plan for a simulated product feature launch. Built the project structure to align marketing, design, content, and growth workstreams around clear ownership, timelines, dependencies, launch readiness, and defined success metrics.

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Problem Statement

The project scenario required coordinating a cross-functional marketing campaign within a fixed eight-week timeline, with several execution challenges to address:

• Multiple stakeholders across functions
• Asset dependencies between teams
• Risk of missed deadlines without centralized tracking

Without centralized planning, clear ownership, and dependency tracking, the campaign would be at risk of missed deadlines, blocked work, and misalignment across teams.

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Asana Project Overview & Status Reporting

Project workspace showing campaign objectives, success metrics, stakeholder roles, project status, next steps, and identified risks.

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Goals & Success Metrics

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Role & Responsibilities

• Built the campaign project plan and eight-week timeline
• Defined task ownership across marketing, design, content, and growth work-streams
• Built and organized the project workspace in Asana
• Sequenced tasks and managed dependencies across project phases
• Identified potential risks and incorporated them into status reporting
• Created weekly status updates to communicate progress, next steps, and blockers
• Defined post-launch performance metrics for campaign evaluation </aside>

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Project Planning & Structure

I structured the eight-week project into five phases to organize cross-functional work, sequence deliverables, and maintain visibility from planning through post-launch reporting:

1. Planning & alignment
2. Creative & content development
3. Channel execution
4. Launch
5. Post-launch reporting </aside>

Asana Project Plan & Task Tracking

Cross-functional project plan organized by phase with task ownership, due dates, status, priority, and dependencies.