<aside> ✅ Run through this before you submit. Reels that fail these are not paid.

</aside>

The hook — first 3 seconds

<aside> 🔥 This is the single biggest thing. Most reels fail here.

</aside>

• The reel must open with you ALREADY speaking. No intro, no setup.
• Something must be happening at 0:00 — a curiosity hook that makes people stop scrolling.
• Example: the person recording sprays something onto the interviewer’s hands while filming.
• Any small odd action works, as long as it makes the viewer wonder what is going on.
• The camera must already be moving at 0:00.

Audio

• No empty audio anywhere in the video.
• Every second must have someone speaking — from second 0 to the end.
• No long silences or dead gaps between question and answer.

Framing and screen

• [ ] Camera person starts far away from the actor, then moves closer.
• [ ] Actor stays in the middle of the frame.
• [ ] Chiku AI logo is clearly visible.
• [ ] The Chiku AI answer is large enough to read.
• [ ] Video play controls are NOT visible on screen.
• [ ] Audio and video are not low quality.
• [ ] The Snapchat / meme title does not disappear too early.