Racine County Eye — Media Kit

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Media Kit: Sponsorship + advertising options for local businesses and community partners.

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The promise

Racine County Eye is paywall-free local news + service journalism — sponsorships that build trust, drive action, and come with clear reporting.

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Our mission: Serve Racine County through trusted, inclusive journalism that empowers residents, holds institutions accountable, and strengthens civic life.

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Our vision: A fully informed and connected Racine County where everyone can access reliable local news — regardless of income or background.

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Our values (what sponsors are aligning with)

Facts, not spin. For you. Verification-first reporting and clear corrections.
Trust is earned by checking everyone, every time.
Reader service first: guides and explainers people can use.
Independent and brand-safe: clear separation of editorial and advertising.
Community-centered: we show up locally and cover what affects daily life.

Snapshot (last 30 days)

Metric	Current	Time window	Source
Audience	140,688 unique devices	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)
Page views	182,490	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)
Engagement	21.31% complete article reads	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)
Mobile	66.43%	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)
In-article clicks	6,807	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)
Total ad clicks	1,443	2026-04-28 — 2026-05-28 (30 days)	Publisher Flux (Broadstreet)

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Local footprint (last 30 days): Racine (61,329), Milwaukee (21,732), Chicago (8,384), Kenosha (6,354).

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Proof (real advertiser outcomes)

Total delivery (performance export): 6,837,873 views; 4,044 clicks (0.059% weighted CTR) across 72 advertisers.
Examples (documented): Spring Aging Well 2026 (0.432% CTR), iDental (385 clicks), Sebastian’s (0.197% CTR).

Community connection + editorial integrity (why sponsors choose us)

We build public-service guides and accountability coverage Racine County residents use to make decisions — not click bait.

Clear separation of editorial and advertising (brand safety)