Simplifying the Wi-Fi billing journey to improve recharge discoverability, boost conversions, drive ₹2+ crore in estimated annual impact.

Note: Metrics shown are projected estimates for demonstration purposes.

I redesigned the Wi-Fi billing and plan upgrade experience to create a transparent, frictionless journey for users managing their internet plans. By simplifying pricing breakdowns, improving comparison clarity, and reducing cognitive load, the new flow was designed to increase conversion rates and build user trust.

Role

UX/UI Designer

Duration

2 weeks

Project Link

Figma File

Video Overview

Project Scope

Redesign the Wi-Fi home page, plan page, and details page to create a clear, transparent, and frictionless experience for users managing their Wi-Fi bills.

Problem Statement

Users struggle to understand Wi-Fi plan details and billing breakdown due to cluttered UI and unclear pricing, resulting in:

• Payment confusion

• Upgrade drop-offs

• Billing support overload

• Revenue leakage

Business Objective

User Goals

• Finding Daily Tasks efficiently
• Understand billing & due date instantly
• View current plan clearly

Business Goals

• Improve on-time payments
• Reduce billing tickets
• Increase upgrade rate

User Pain points

Current Design Issues

• No Direct Access to Wi-Fi Recharge – Users lack a clear and immediate entry point to recharge, making a basic task unnecessarily hard to initiate.
• Poor Information Hierarchy – Important details like total payable amount and due date are not emphasized, making it difficult to quickly understand billing
• Low Discoverability of Key Features – Invoices, past bills, and detailed breakdowns are not easily accessible, increasing user effort and confusion.
• Lack of Feedback & Transparency – Payment confirmation and billing status updates are unclear, reducing user trust and confidence in the process.