Oliver Wyman says that GenZ people are defined by the years they're born (1997-2012). Thye’ve grown up in a digital world although they do see positives in traditional banking.
“In all, 43% of Gen Zers say physical, bricks-and-mortar bank branches are important to them because they provide “peace of mind”, according to the Oliver Wyman Forum’s Global Consumer Sentiment (GCS) survey.”
The GenZ people have a huge demand for “convenience, choice, value, sustainability and hyper-personalization”.
72% of GenZ people would prefer to use an (a direct, online-only bank) as their primary budgeting tool