Research on Tech/Ai Accounts for COMPUTESIGNALS

(i) Average views : 150k

(ii) Two Reels to look at in last 30 days:

First reel: He starts the video with the same verbal and text hook; he says, “Here are three secret codes for ChatGPT,” which is also written on the screen, making viewers grab attention twice instantly.
Most important: he uses a one-line hook, completes it within 2 seconds, and gets straight to the first code. A key detail is that he fills the entire screen with the screen recording of the code, forcing viewers to focus on what’s written and increasing watch time.
Then, he delivers all three codes with no unnecessary talk, stays straight to the point, and ends with a “follow and comment to get 100 more codes” CTA, which drives comments, boosts engagement, and converts viewers into followers.
The critical part: He finishes the hook and reveals there are only 3 codes, then reaches the first code within 5 seconds. This makes viewers feel like they’re already halfway through, encouraging them to stay till the end.
Result: 1.8 million+ views and a high number of followers.

Second reel: He uses a one-line hook strategy with the same verbal and on-screen text hook, completes it within 1.5 seconds, and tells the audience they can do it in just 3 simple steps. So in under 3 seconds total, the audience understands they can edit videos without prior knowledge and do it in 3 simple steps, which instantly creates strong curiosity and perceived value to keep watching.
He continues by clearly explaining each step without any unnecessary talk, keeps everything concise and easy to follow, and ends the video with a CTA to follow and comment for the full detailed guide, which drives engagement and conversions.
Result: 2M+ views and a high number of followers.

Why these reels performed better:

The other reels did not follow the one line hook strategy and also did not use the same verbal and on screen text hook, which reduced clarity and initial attention.
After the hook in other reels, he said, “here’s how you do it,” but did not mention “in 3 simple steps” or a clear structure, so people dropped off mid-way due to uncertainty about how much they needed to know to complete it.
The topic was either too basic or not engaging enough according to his already established audience, which further reduced retention and overall performance.