Use the resources that match the current week or your pathway. You do not need to use every tool.

🔎 Problem & value proposition

• Identify the right problem
• Write a problem statement
• Define your value proposition

👥 Market & customer

• Test ideas with customers
• The Mom Test

🛠️ Offer & customer experience

• Nine MVP examples
• Canva · Google Forms · Carrd · Figma · Shopify · booking tools · spreadsheets · workflow automation

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A useful test may be a conversation, mock-up, manual service, landing page, new sales message, physical prototype or improved business process.

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💳 Business model & economics

• Price your product
• Revenue models

📈 Competition, GTM & traction

• Go-to-market strategy
• Competitor analysis
• Pre-seed metrics

🎤 Business story & next ask