<aside> 💡 300K subscribers × ~$800 annual revenue = ~$240M ARR $399–$499 hardware bundle + $15–30/monthly subscription

Hybrid B2B2C model. Direct: ¥1,500/mo senior subscription. Family: ¥5,000/mo "Peace of Mind" dashboard for adult children. Municipal: ¥5M/year city-wide contracts for regional revitalization.

</aside>

As we project Persimmon Quest through a B2C direct-to-consumer model, $240.9M in 2–3 years is seemingly a very aggressive target. We are not seeking SOM as “3% of $8B” and instead asking:

How many paying consumers must we acquire, at what annual revenue per customer, to reach $240.9M?

Hardware

$399–$499 one-time

A proprietary/white-label EEG headband eventually bundled with the software.

Subscription

$15–$30/month

For:

• personalized brain-health activities
• neurofeedback
• longitudinal brain-health trends
• sleep/focus/recovery insights
• AI coaching
• personalized programs
• cloud data storage
• eventually optional telehealth/research services

So your approximate annual revenue per customer becomes:

$499 hardware + $240/year subscription = $739 first-year revenue

and then: