A roll that can hold only 24 frames, and photos you can see only after waiting 24 hours. Carefulness born from limitation, and the thrill that waiting gives as a gift. With Rollback, rediscover the excitement of photography.
“One roll, one moment”
A single roll holds 24 or 36 shots. Check your remaining frames, and capture precious moments with every press of the shutter.
“We deliver the emotion that waiting brings.”
When you finish shooting, a developing time of 6–48 hours begins. We will notify you when developing is complete. Meet those forgotten moments again.
“Delivered in Rollback’s signature color.”
Once developing is complete, a retro filter is applied automatically. Enjoy an atmospheric result without any extra editing.
“Fill it together.”
Invite someone special with a single link. Same moment, different perspectives. A roll filled together becomes a unique memory.