Type: One-off project · Closed — client took monitoring in-house

Tools: Klaviyo · Asana

Status: Project fully delivered · Clean documented handover

The situation

SABA was a one-off email marketing project — contained in scope but complicated in execution. The client had internal approval requirements that created constant friction: feedback came back inconsistently, sign-off processes were unclear, and requests changed mid-build. The standard delivery workflow wasn't compatible with how this client operated.

What I did

• Mapped the client's actual approval workflow and rebuilt delivery around their reality rather than our standard template
• Created a consolidated QA and testing notes document — centralised, versioned, and traceable
• Introduced single sign-off checkpoints per build stage, batching feedback rounds to reduce back-and-forth
• Maintained thorough internal documentation throughout — decisions, constraints, rationale
• Prepared a comprehensive client-facing handover package enabling SABA to take monitoring in-house cleanly

Outcome

Project delivered in full. Client chose to take ongoing monitoring in-house — a planned and positive conclusion. All deliverables signed off before closure. Adapted process framework retained as reference for future clients with non-standard working styles.

📎 Files

📁 Google Drive Folder: SABA — Case Study Files

• SABA — Internal Testing & QA Notes (docx)