Sales Channel Selection

Different channels serve different business stages. Choose based on your product type and capacity.

Channel Comparison

Etsy

• Best for: Handmade, digital downloads, vintage
• Strength: Built-in traffic, low startup cost
• Weakness: High competition, limited branding
• Fees: 6.5% transaction + $0.20 listing + payment processing
• Timeline to first sale: 1-4 weeks

Amazon (KDP, FBA, FBM)

• Best for: Books, mass-market products, scale
• Strength: Massive traffic, Prime eligibility
• Weakness: High fees, intense competition, strict policies
• Fees: 15% referral + FBA fees (if applicable)
• Timeline to first sale: 2-6 weeks

Shopify

• Best for: DTC brands, custom products, long-term assets
• Strength: Full control, customer data ownership
• Weakness: No built-in traffic, marketing required
• Fees: $29-299/month + 2.9% + $0.30