I specialize in outbound lead generation and business development, with a focus on building structured prospecting systems.
This portfolio showcases how I approach lead generation — from ICP definition to outreach execution and CRM tracking.
My focus is on research-driven prospecting, signal-based messaging, and turning cold outreach into qualified conversations.
Lead Generation & Research: • ICP (Ideal Customer Profile) development and segmentation
• Lead sourcing using Helium 10, Apollo, and Clay
• Data enrichment and qualification workflows
• Identifying high-intent signals from public data
Outbound Strategy & Execution: • Research-based cold email and LinkedIn outreach
• Hypothesis-driven messaging (signal → risk → question)
• Multi-step outreach sequences (email + LinkedIn)
• Personalization frameworks (manual → semi-automated)
Sales Funnel & Pipeline Management: • Designing outbound sales funnels (Lead → Reply → Call → Opportunity)
• Pipeline tracking and deal management in HubSpot CRM