I help design-forward DTC food, beverage, and wellness brands whose paid ads have plateaued increase their ROAS and sales through weekly ad concepts that make bold branding convert.
💫 Branding copywriter turned creative strategist.
⚡️ Obsessed with positioning and strategy that drives revenue.
💥 I’ve translated 100+ brands’ business objectives into snippy, coherent, powerful copy.
🎆 This means I’m brimming with creative ideas & can truly inhabit any brand’s voice.
📚 I've done 3,000+ hours of food culture research, I understand trends and culture deeply + how to move authentically. Also, research = I don’t guess, I find out.
💻 Been leading freelance and art projects end-to-end for 5 years; you don't have to hold my hand.
<aside>
☎️ Book a call
</aside>
Food Brands:
Graza
Ben&Frank
Yuyo
Strips
Other brands:
Ben&Frank
Olend?
Finished products:
(Brand 1) Research (in depth) + 2 finished video ads
(Brand2) Research (shorter) + 1 video ad + 1 static