Hook: My lower belly is often bloated because of food, period, and honestly, it's a real insecurity.
Body: And at the gym, it's always the same thing, high-waisted legging. They squeeze the top and push the lower belly out. So with Bellerive, we decided to think differently. We created a short and a legging that support the lower belly, while still feeling super comfortable. And now you're probably wondering how we did that. It's actually very simple. We designed a waistband with two different elastic bands, each one with a different level of compression to give an optimal lower belly support without sacrificing comfort.
CTA:
And now we want everyone to try it, so we made a huge promotion on our website, 50% off the full set with this beautiful bra, the short, and the legging, plus a 12-week fitness and nutrition program.
Shot-by-shot:
Shot #1 - Model indoors in a brown two-piece workout set, pointing down toward her lower stomach area as she speaks. VO: My lower belly is often bloated
Shot #2 - She continues talking to the camera, gesturing with both hands near her midsection. VO: because of food, period, and honestly, it's a real insecurity.
Shot #3 - She points at her stomach again while explaining her gym experience. VO: And at the gym, it's always the same thing, high-waisted legging.
Shot #4 - Side-profile product shot showing black high-waisted leggings squeezing the upper waist while the lower stomach bulges. VO: They squeeze the top
Shot #5 - The presenter reappears on screen, using her hands to demonstrate how standard leggings squeeze her top waist. VO: and push the lower belly out.
Shot #6 - The presenter sits indoors in a blue sports bra, speaking directly to the camera. VO: So with Bellerive, we decided to think differently.
Shot #7 - She holds up her hands to emphasize her point while talking to the camera. VO: We created a short and a legging
Shot #8 - Side-profile product shot showing brown high-waisted leggings offering smooth support across the stomach. VO: that support the lower belly,
Shot #9 - Cut back to the presenter sitting at a wooden table, speaking cheerfully to the camera VO: while still feeling super comfortable.
Shot #10 - She grabs a red pair of Bellerive shorts from the table and holds them up. VO: And now you're probably wondering how we did that.
Shot #11 - She points directly to the waistband of the red shorts she is holding. VO: It's actually very simple.
Shot #12 - She runs her finger along the waistband structure of the red shorts. VO: We designed a waistband with two different elastic bands,
Shot #13 - She points to the upper and lower sections of the red waistband to demonstrate the dual design. VO: each one with a different level of compression
Shot #14 - Side-profile shot of a woman adjusting sage green high-waisted leggings over her lower abdomen. VO: to give an optimal lower belly support
Shot #15 - Side view of the green leggings showing a smooth profile around the midsection. VO: without sacrificing