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How to use this: duplicate this page into your Content Bank every time you script something. The five sections below are the shape almost every short-form video that holds attention follows, whether it runs 15 seconds or 90.

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Metadata

• Pillar:
• Platform:
• Target length:
• One line premise:

1. Hook (0 to 3 seconds)

Stop the scroll before the brain catches up. Drop into a moment already in progress, say something surprising, or name a problem the viewer is quietly dealing with right now.

Spoken hook:

On-screen text:

This should add or contrast, never echo the spoken line word for word.

Opening visual:

The first frame matters as much as the first line. What is on screen?

2. Setup (3 to 15 seconds)

Establish stakes. The only question this section answers is why the viewer should keep watching. This is not backstory, and it is not a restatement of the hook.