These are not generic prompts. Every prompt is built around the assumption that you're running a B2B SaaS company with no dedicated marketing team. They're designed to produce output you can actually use, not output you have to rewrite from scratch.
How to use this section: Copy the prompt, fill in every [bracket], paste into Claude.ai, then review and edit before publishing or using. Never publish Claude output without reading it once.
When to use it: You've built a product but haven't nailed what it does and for whom in one sentence.
I'm building a B2B SaaS product called [PRODUCT NAME]. Here's what it does: [describe in plain language — 2-3 sentences]. Our customers are [describe who they are — role, company size, industry]. They use our product to [main job to be done]. The problem they had before finding us was [describe the painful before state].
Write 5 different positioning statements for this product. Each should be one or two sentences. Do not use the word 'solution'. Do not use the phrase 'helps you'. Make each one feel different from the others — vary the angle, the emphasis, and the emotional register. Label each one with the angle it's taking.
What to expect: 5 positioning statements with labels like "outcome-led", "problem-led", "identity-led". Pick the one that feels truest and test it.
💡 Pro tip: Run this before you touch your website, your LinkedIn bio, or any campaign. Bad positioning makes everything else harder to write.
When to use it: You have a positioning statement you've been using and you want to stress-test it before a website rewrite or a campaign launch.
Here is our current positioning statement: [PASTE STATEMENT]
Our product is [PRODUCT NAME]. We sell to [ICP]. Our main competitors are [COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3].
Stress-test this positioning statement. For each of the following questions, give me a straight answer — not encouragement:
1. Is this differentiated from our competitors or could they say the same thing?
2. Is the customer in this statement, or is it only about the product?
3. Does it describe an outcome or just a feature?
4. Is it specific enough to repel the wrong customer?
5. What's the single weakest word or phrase in it?
Then rewrite the statement once, fixing the issues you identified.
What to expect: Honest critique and a revised version. The revised version isn't always better — sometimes it surfaces that the original is stronger than you thought.
When to use it: You've done customer interviews or sales calls and have messy notes. You want to extract patterns.
Below are notes from [NUMBER] customer interviews/sales calls. Read them carefully and extract the following:
1. The three most common jobs-to-be-done across these customers
2. The three most common pains mentioned (use their exact words where possible)
3. The trigger events that caused them to start looking for a solution
4. The words and phrases they use to describe the problem (copy exact language)
5. What they said they tried before finding us
6. Any patterns in their role, company size, or industry
Do not invent or infer anything not present in the notes. If something isn't clear from the notes, say "not enough data".
Here are the notes:
[PASTE NOTES]
What to expect: A clean signal extraction you can use to build your ICP profile. The "exact words" output is especially valuable for writing copy.