A focused collection of campaigns where paid social, conversion copy, and funnel strategy worked as one system.

I don't pad my portfolio with volume. Every piece here represents a full campaign I architected end-to-end—from the audience research and ad setup to the landing page copy and follow-up sequences. Each one includes real strategy, real creative decisions, and real results.

If you see a niche or outcome that matches what you're trying to achieve, let's talk about how the same approach applies to your business.

Paid Social Campaigns

Full-funnel TikTok and Meta campaigns with conversion copy built in.

1. TikTok Spark Ads + Funnel Copy

DTC Skincare Brand | Beauty & Wellness

• Platform: TikTok (Spark Ads + Retargeting)
• Spend: USD 3,500/month
• Results: 3.1x ROAS | 2.6% CTR (cold) | USD 19 cost per purchase | 4.2% retargeting conversion rate
• What I did: Built Spark Ads from customer testimonials, wrote hooks based on review mining ("acne-prone but sensitive skin"), and wrote the landing page + post-purchase email sequence for voice consistency.
• The win: The same language from customer reviews showed up in the video, the caption, and the landing page—so visitors already trusted the brand before they clicked.

2. TikTok UGC-Style Campaign

Tech Gadget Brand | Consumer Tech

• Platform: TikTok (In-Feed + Spark Ads)
• Spend: USD 4,200/month
• Results: 2.8x ROAS | 38% hook rate | USD 0.92 CPC | POV angle outperformed demo by 34%
• What I did: Developed UGC creative strategy, wrote hook variations and on-screen text for three micro-creator videos, set up TikTok Pixel events, and wrote the problem → solution → social proof landing page.