People buy from people. Learn to pitch like one.
Designed and delivered for AMEX previously known as “Pitch to Your Customers Like a Pro-ducer”
"Sell with Emotion, Win Customers" is an intensive, highly practical masterclass designed and led by Ray Pang, an award-winning local and international filmmaker, director, media trainer, and founder of the creative production company and consultancy firm Catharsis
Drawing on his extensive real-world experience directing campaigns for global brands and public ministries, Ray reframes pitching not as a transactional sales process, but as a creative medium for building deep trust and meaningful connection. The program is structured to help participants confront their biggest pitching challenges and learn to view their business communications through a producer’s lens.
Rather than simply telling people what they offer, participants are trained in the core ASK > LISTEN > STORY framework to uncover hidden customer needs, pain points, and motivations. Embracing the philosophy that "listening is what makes actors great, not acting," the masterclass teaches attendees how to use targeted questioning to navigate and guide the entire customer journey—from initial awareness to ultimate loyalty.
Duration: 4 hours
Class size: 10 to 40 participants
Participants: Business Owners, Retail Supervisors and assistants, Marketers
Visit raypang.com.sg to enquire about this program.