We're working with a fast-growing consumer brand that has built meaningful scale through product, distribution and performance marketing.

Now comes the next chapter.

The founder is looking for someone who can help answer a simple but important question:

What does this brand stand for when nobody is looking at the price tag?

This is not a role for someone who wants to inherit a brand playbook.

It's for someone who wants to write one.

What you'll own

• Defining the brand positioning, voice and story.
• Creating consistency across marketplaces, quick commerce, D2C, packaging, content and social.
• Building campaigns that do more than drive clicks — they build memory.
• Partnering closely with performance marketing so brand and growth move in the same direction.
• Shaping how new products are launched and talked about.
• Establishing the systems, guidelines and processes that make brand-building repeatable.
• Over time, building and leading the brand team.

We'd love to speak, if you

• Have spent 9–14 years building consumer brands
• Have experience creating a brand narrative, not just executing one
• Understand the realities of marketplaces, D2C and modern commerce
• Have strong creative instincts and can recognise great storytelling
• Enjoy operating with high ownership and founder proximity