A gap that shouldn't exist
Toilet paper is free in every bathroom. Period products aren't.
3 in 5 Australian women have used tissues, toilet paper or socks because the product they needed wasn't there when they needed it. Not because it's expensive. Because nobody built the infrastructure to put it in front of her.
At the same time, brands are spending more than ever to reach women, with worse results every year. $1 trillion a year on ads. Falling attention. Falling trust. Women control roughly 85% of household spending and most of that money is chasing them through channels they've learned to ignore.
Two broken markets. Nobody had connected them.
We did.
ON THE HOUSE installs vending machines in high-traffic bathrooms that double as digital billboards.
Brands pay to reach women in a zero-distraction, high-gratitude moment. Those ad dollars fund free, organic period products.
Every interaction is a two-way exchange: she walks away with something free and useful, and brands walk away with brand lift, clear attribution, and a world-first kind of data: consented, transparent, verified, every time.
We're already live in venues like Accor and Hyatt Hotels, Dendy Cinemas, Dreamworld, Village Roadshow, and Revelop Shopping Centres.
We're working with iconic brands like Afterpay, Frontier Touring, 2XU, and Pillow Talk.
And this is just the beginning.
Picture this. Eighteen months from now, you get to say you built the largest free period product network in the world.
When you joined there were 55 machines live. Now there are more than a thousand, dispensing 3.6 million free period products in that year alone. That happened because of you.
You owned the entire physical side of the company and you built the glue between every team inside it. You took one of the hardest questions in the business, what happens between a signed venue contract and a woman finding the product in the exact moment she needs it, every single time, and you designed the answer.
You set the vision and strategy for our operations team and then built it. You pulled in people from all walks of life who wanted to spend their time on something that matters. You built the training, then automated it, so the team could spend its time on the part only humans can do.