| Initiative |
Return Rate Reduction: Improving Purchase Quality in E-Commerce Fashion Industry |
| Date & Version |
2026-03-28 |
| Product - Point of Contact (POC) |
Meet Mohnani |
Why? (Objective)
For business:
- Reduce reverse-logistics costs
- Minimize losses from return frauds
- Improve inventory utilization
For users:
- Buy verified and authentic products
- Receive expected quality and durability
- Get value for money
- Purchase with confidence that the product matches expectations
How do we measure success?
Goal: Improve Purchase Quality in Fashion Industry
North Star Metric: Lower Return Rate
Guardrail: Purchase Volume, Average Order Value
Who are the users:
Persona: