Problem Statement

• Enterprise customers in telecom and solar sectors wanted to adopt AI into their workforce processes to increase efficiency
• Business leaders had dedicated AI budgets but lacked structured solutions embedded into project management tools
• Sitetracker’s existing platform relied heavily on manual labor monitoring, project planning, and execution tracking → missed opportunity to create AI-driven efficiency gains
• Sales was fielding ad-hoc AI requests with no roadmap to point customers to

Customer Persona(s)

• Enterprise Business Leaders (Telecom & Solar, Europe focus): CIOs, COOs, and Ops heads with AI transformation budgets, seeking measurable ROI from workforce efficiency
• Field Workforce Managers: Customers’ internal leaders aiming to reduce dependency on manual reviews and accelerate project completion
• Enterprise Clients (Top 5 Accounts): Early champions providing written buying intent to adopt Sitetracker AI

Impact

• Generated buy-in from 70+ enterprise clients, creating a $10M+ revenue forecast pipeline
• Secured written purchase intent from 5 largest customers even before building tangible features
• Validated monetisation through discovery, prototypes and pricing experiments: 15 paid POC commitments, ~$5M in deal value
• First roadmap items shipped: AI photo validation ($3M pipeline) and smart files ($700K ARR upsell)

Solution

• Led extensive customer discovery conversations with enterprise leaders to validate demand and secure early commitments
• Designed a multi-phase AI roadmap, prioritizing use cases that aligned with customer budgets and workforce efficiency goals