Skills (Client-focused)

Digital Marketing

• Content strategy & content calendars
• Social media marketing (Facebook, Instagram, LinkedIn, TikTok)
• SEO (on-page optimization, keyword-led content)
• Paid ads (Meta & Google Ads)
• Email marketing (campaign planning, copy, basic automation)
• Analytics & reporting (performance tracking and insights)

Communications

• Corporate communication
• Public relations
• Journalism & news writing
• Storytelling & brand narratives
• Media relations

Creative & Brand

• Brand strategy
• Content creation & copywriting
• Canva (design for social and marketing assets)
• Video planning
• Presentation design