We’re working with a new-age trading platform for Indian investors looking to build a distinctive brand in the category.

The role is pretty broad - you’ll own the brand’s social presence across Instagram and LinkedIn, taking it from strategy and content planning to creators, execution and analytics.

What you’ll do

• Own the social strategy across Instagram and LinkedIn, aligned with brand, product and business priorities.
• Build content calendars and recurring content franchises around trading, markets, product, education and trader culture.
• Take content from idea → brief → script → production → publishing, working closely with designers, editors, creators and agencies.
• Write and edit hooks, scripts, captions and social copy, with a strong focus on content that gets watched, shared and remembered.
• Develop short-form and long-form video concepts and experiment across formats, topics, hooks and creators.
• Build relationships with relevant finance, trading and business creators and manage creator partnerships end-to-end.
• Stay close to market moments, cultural trends and conversations to create timely, relevant content.
• Track social performance across reach, views, watch time, engagement, shares, saves, follower growth and CTR — and turn those learnings into better content.

What we’re looking for

• 4+ years of experience in social media, content or brand marketing, ideally across consumer tech, fintech or a high-growth internet brand.
• Strong understanding of Instagram and LinkedIn and what makes content work differently across both.
• Excellent writing, storytelling and content instincts.
• Comfortable working with creators, designers, editors, agencies and production partners.
• Ability to simplify financial and trading concepts without losing accuracy.

Who you are

• Have a strong point of view on what makes brands and content interesting.
• Zoom out to think about the brand and zoom in to obsess over the hook, edit or caption.