Presented by Lucent Real Estate Media

Welcome! This page is a simple resource hub to help agents create better content, feel more confident on camera, and know what tools to use when filming your own videos. We will continue to add to this page so make sure to check back periodically!

👉 Start Here 👈

Social media does not have to be complicated. The goal is to be helpful, consistent, and recognizable. NOT viral.

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Your content should help people answer three questions:

• Can I trust you?
• Do you know what you’re talking about?
• Would I feel comfortable working with you? </aside>

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Free Script Tool

Need help coming up with scripts for your listing video?

Use our custom ChatGPT tool here:

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Resources

Content Ideas for Agents

Gear Recommendations for Agents

Smart Phone Tips for Agents

Instagram Tips

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Phone Filming Checklist

Before you record, check these:

Talking Head Video

• [ ] Clean your phone lens
• [ ] Face a window or soft natural light
• [ ] Keep the camera at eye level
• [ ] Record in a quiet space
• [ ] Use vertical video for Reels, TikTok, and Shorts
• [ ] Keep your background simple
• [ ] Use talking points instead of memorizing a full script
• [ ] Record short clips instead of one long take

Listing/House Content