What is the Link Shortener?

The Link Shortener is a built-in feature within Social Planner that automatically converts long, complex URLs into shorter, more manageable links in your post preview. While the full URL remains visible in the content editor, the shortened link displays in the live preview and published post.

Key Benefits of the Link Shortener

• Clean posts by shortening long URLs
• Better user experience with concise, easy-to-read links
• Auto-shortening functionality for any long URL
• Post preview showing final appearance with shortened link
• Cross-platform support across all connected social platforms

How to Use the Link Shortener in Social Planner

1. Navigate to Marketing > Social Planner
2. Click + New Post > + Create New Post
3. Select social media accounts for publishing
4. Add content in the Content input box
5. Click the URL Shortener icon next to the content editor
6. Enter Name of the Link & Target URL
7. Setup Tracking Details (UTM Campaign and custom UTM parameters)
8. Click Generate and Insert Link
9. Review the preview showing shortened version
10. Publish or schedule the post

Notes About the Link Shortener