Instagram
While you’re posting regularly on Instagram, your content needs a lot of TLC. It’s getting no engagement.
Opportunities:
- No AI images (Instagram is supposed to look good/be aesthetically pleasing)
- Caring more about how your feed looks (EG: Make sure you’re using the right dimensions for content, and organizing it so it looks good for profile visitors with a tool like Later)
- Improved captions — Right now, every caption is overtly promotional and provides no value to the post.
- Simplifying the link in bio. Maybe making it like a publication link (Think enews), where you click on the post you’re interested in and the content pops up in a pop-up screen.
- No apparent engagement strategy, eg: Interacting relevant accounts (commenting, liking, reposting, following, messaging)
- While the beautiful commercials are nicely done, they’re not really good at explaining what you do or what the reel is actually about. What about something like Robert explaining why he backed Aura?
- Pinned posts:
- Pain — stats and facts about the problem we solve
- What you can expect from our account / Why follow us
- Aura 101
- Founder story
- Who are social media managers are (relevant experts)
- Problems we solve
- Who we help
- Offerings
- Trending / Timely content, like data breach and scams — this content ranks on google
- Informational carousels that are saveworthy
- Cheatsheets / infographics that are saveworthy
- MOTS interviews, like your password YT shorts — loved these
- Trend where you go around the office and ask one question to a specific expert audience; eg: moms in the office — what’s one app you refuse to let your child use?