Evaluation Plan — Hwang Yoo-Yup Digital Legacy Platform
| Property | Value |
|---|---|
| 🏷️ Status | Complete |
| 📅 Project | Hwang Yoo-Yup · Responsive Website |
| 🎯 Type | Success Metrics Framework |
| 🔖 Scope | User Goals · Business Goals · Technical Goals · Measurement Approach |
| 🌐 Context | Legacy platform — success is measured over years, not sessions |
Measuring success for a digital legacy platform requires a different framework than measuring success for a product or marketing site. Conversion rates are not the goal. Bounce rate in isolation is not a signal. A researcher who spends forty-five minutes on a single artwork page is not a failed session — it is the platform working exactly as intended.
This framework defines success across three dimensions — user experience, institutional impact, and technical integrity — and establishes how each will be evaluated over time. It is designed to evolve as the platform matures and as new audience behaviors reveal themselves.
⚠️ The core tension: A platform serving both casual visitors and academic researchers will always produce mixed signals in standard analytics. Success here requires knowing which metric applies to which user — and designing the measurement approach accordingly.
Business Goals Establish Hwang Yoo-Yup as a credible, internationally recognized figure in postwar Korean art by creating the definitive digital home for his legacy. The platform should attract institutional attention, support curatorial research, and serve as a long-term reference for exhibitions, publications, and scholarship.
User Goals Enable a range of visitors — from casual art enthusiasts to academic researchers — to connect with the work on their own terms. Users should be able to explore the oeuvre intuitively, engage with layered interpretation at their chosen depth, and leave with a meaningful understanding of the artist’s historical and aesthetic significance.
Technology Goals Build a scalable, maintainable archive system with high data integrity and strong accessibility standards. The platform should support progressive disclosure — surfacing what users need without overwhelming them — and allow the estate to grow the archive over time without structural rework.
| Goal | Metric | What Success Looks Like |
|---|---|---|
| Users connect with artwork visually | % of sessions reaching artwork detail pages | High % of users navigate from homepage → artwork |
| Users explore beyond the first interaction | Pages per session | Multi-page exploration across works, themes, and context |
| Users engage with layered interpretation | Click rate on accordion / “Read More” content | Users actively opt into deeper context |
| Users understand historical significance | Scroll depth on Overview / “Start Here” page | Majority reach the curatorial positioning section |
| Users navigate through themes and motifs | Usage of theme filter chips and tags | Themes become a primary navigation behavior |
| Users trust the platform as a research resource | Time on Exhibition, Bibliography, and Archive pages | Research sections receive meaningful, sustained traffic |
| Users return to the platform | Repeat visitor rate | Archive is treated as an ongoing resource, not a one-time visit |
| Goal | Metric | What Success Looks Like |
|---|---|---|
| Establish artist credibility | External citations and references to the platform | Site used and cited by curators, writers, and institutional advisors |
| Support exhibitions | Inquiries received from institutions | Platform serves as a research and reference point for prospective shows |
| Expand audience reach | Geographic diversity of visitors | Strong international engagement — particularly Korea, the US, and Europe |
| Attract younger audiences | % of visitors under 40 | Platform successfully reaches a new demographic beyond established collectors |
| Preserve the legacy digitally | % of known works fully documented | Archive completeness increases over time with structured content additions |
| Build institutional trust | Partnerships or collaborations formed | Site supports grant applications, sponsorship cases, and co-presentations |