$155.8 B apparel and footwear market; 24.4% return rate = $38B; $38B*53% = $20.1 B
https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions
URBN apparel revenue: 3.7B (~61% of 6B)
https://www.macrotrends.net/stocks/charts/URBN/urban-outfitters/revenue
https://csimarket.com/stocks/URBN-Business-Segments
URBN Annual Cost of Returns
Even a 1–2% improvement in fit-related returns is worth $10M–$25M+ annually for URBN.