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Duplicate this page and rename it Week 04 — Homework. Week, Type and Due are already set. Leave this original where it is so it is here next time.

This is the homework: two more directions for the brand you started in the lab, all three side by side on this page, and every image you generated saved and labeled on a Firefly Board. Due at the start of Week 5 (Tuesday, October 13).

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1. The work

Your three directions

Direction 1 is the one you built in the lab. Each direction needs a logo, a palette and typeface, and one mockup. If two of them share a palette and a typeface, change one.

Direction 1 (from the lab)

Logo

Palette and typeface

Mockup

Direction 2

Logo

Palette and typeface

Mockup

Direction 3

Logo

Palette and typeface

Mockup

Which one would you show a client?

Name it, and say why.

Your Firefly Board

Save every image you generated this week on one Firefly Board. Beside each one, add a short note: exploratory (for ideas only) or production-ready (could go to a client), and one line on why. Paste a screenshot of the whole board here, then its share link.

Paste screenshot here

Board link:

2. Reflection

What you were willing to hand to a tool this week, what you took back and did yourself, and why.

Before you check Submitted

• [ ] Three directions side by side, each with a logo, a palette and typeface, and a mockup
• [ ] You said which direction you would show a client
• [ ] Every image you generated is on your Firefly Board, labeled exploratory or production-ready
• [ ] The board screenshot and share link are both here, and the link opens when you are logged out
• [ ] Your Week 04 In-class entry is finished