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Duplicate this page and rename it Week 04 — In-class. Week, Type and Due are already set. Leave this original where it is so it is here next time.

This entry is the lab: one identity direction, from a name to a logo on a real object. Work down the page in order.

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1. The work

Your brand

One line. The brief you wrote in Week 2, or the small local business you picked.

Step 1: A name and three nouns

Paste the 20 names the language model gave you, then the one you picked. Do the same for the nouns.

The name you picked

Type it here

Your 3 nouns

Type them here

Trademark Engine search

Paste a screenshot of the result here

Step 2: Moodboard

Paste a screenshot of your Firefly Board and the share link. Real references and generated images should sit in separate groups.

Paste screenshot here

Board link:

Step 3: Sketch grid (ideation only)

Paste the grid ChatGPT made of sketched marks, wordmarks and typefaces.

Paste image here

Step 4: Three logo ideas

Your three Text to Vector Graphic ideas, then the one you picked after you cleaned it up by hand.

Idea 1

Paste image here

Idea 2

Paste image here

Idea 3

Paste image here

Your pick, cleaned up

Paste image here

What did you change by hand?

Step 5: Palette and typeface

Colors

Paste swatches here and type each hex code

Typeface

Font name, and where it came from