Three Ideas. One Recognizable Body of Work.

The 15-minute Formula I Use with Clients to Identify the 3 Ideas That Can Become the Spine of a Recognizable Body of Work.

THE GOAL: to Choose 3 Ideas You’re Willing to → deepen. defend. demonstrate. repeat.

The GOAL IS NOT: to Choose 3 Topics you can post about.

TO BEGIN: Decide if you will complete the exercise in your journal [ OR ] complete it here by duplicating this page and creating your own notion board. To duplicate click the three dots … in the upper right corner and select “duplicate”.

NOTE TO SELF:

Girl. ~~You don’t need more content pillars~~. You need a small number of ideas with enough depth to become associated with your name.

Most brands remain forgettable because they keep changing the subject. They publish good ideas, useful advice, beautiful visuals, and occasional opinions — but nothing remains stable long enough to become recognition. I know → because I was one of them.

By the end, you won’t just have three ideas. You’ll have a Known-For → the thing people say about you when you’re not in the room.

*When you see the ▶ there’s more information hiding there, click to expand.

BEFORE YOU CHOOSE WHAT YOU WANT TO BE KNOW FOR:

Most people make one of two mistakes here:

They choose something too literal.
They choose something that matters to them but gives their audience no reason to care.

YOUR STRONGEST POSITIONING LIVES IN → THE OVERLAP [ BETWEEN WHAT YOU DO EXCEPTIONALLY WELL ] & [ WHAT YOUR AUDIENCE DEEPLY VALUES. ]