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I am an Influencer Marketing Specialist with over 10 years of experience. For the past 6 years, I served as Head of Curation at RM MGMT. My focus is on translating brand objectives into effective influence strategies, with deep expertise in curation, negotiation, large-scale contract management, and rights clearance. My strategic and detail-oriented approach allows me to coordinate $360^{\circ}$ projects: from the initial concept, squad selection, and briefing creation to timeline tracking and final deliverables. I am committed to developing creative and impactful solutions that authentically connect brands with their audiences.
What I Deliver: Curation, Strategy, and Complex Campaign Management • Planning, curation, and squad management. • Management of major contract negotiations and rights clearance (licensing). • Ensuring the seamless execution of multi-channel projects and event coverage. • Crisis management. • Acting as a strategic focal point for client services and relationship building. Leadership, Performance, and Communication • Comprehensive experience in sales funnel management, website administration, and CRM implementation/management. • Leadership in social media management (managed 3 companies simultaneously at Agência Amuse), including all copywriting and high-quality content production/editing. • Organic Achievement: Highlighted for launching the Escola Madre Instagram profile in 2013 and reaching 50,000 followers with 100% organic growth.
Everything mentioned above can be found in the case studies below.
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Tools:
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Languages
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Skills:
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Academic Degree:
Short Courses:
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https://www.youtube.com/watch?v=49mF3Sh3MF4&t=1s
After Itaú received a refusal from another name for the project, I was tasked with a crucial strategic mission: to collect and analyze robust data and information on Madonna's relevance and impact on the global and cultural scene, and to use this to build a super convincing presentation. This material was used directly by the Africa Talents agency to support Itaú's decision-making, convincing internal stakeholders that the Queen of Pop was the ideal choice, aligning her timeless trajectory (the campaign theme) and massive engagement potential with the bank's centenary objectives.
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