Assignment
As a product manager of Fundsindia, how can you improve the following,
a. customer onboarding flow - seamlessly do a kyc and activate the customer
b. Once the customer does the first investment, how can we hook the customer to invest more.
prepare a product roadmap for a quarter. Consider you have a capacity of 4 back-end engineers, 2 front-end engineers, 1 QA , 1 UX. make and call out assumptions wherever there is no information.
QUARTERLY PRODUCT ROADMAP - FUNDSINDIA
Context:
Time after time, we have realized that users who are signing up for our product, find a little bit of friction in the journey. They have a sense of being lost, lack of directive clarity and accessibility leading to user disengagement. The friction reduces the user's trust which hampers their willingness to come back and transact. This poor engagement impacts our users retention and Lifetime value.
Objective:
Improve user experience
2.Provide personalized suggestions
Expected Outcomes:
Better First session conversion
Better LTV
Better View to investment conversion
Understanding the problem in depth :