Project Snapshot

Business Context

Terra Nera Restaurant & Cafe is located in Perivolos Beach, Santorini, and combines a restaurant / cafe experience with Terra Nera Suites as a related hospitality offer.

The original website concept included both the restaurant and the suites. After client feedback, the direction was adjusted so the restaurant became the main focus of the website, while the suites remained visible as a secondary option.

The main challenge was to create a website concept that could help visitors quickly understand the restaurant experience, explore food and drinks, find the location, and take action through reservations, WhatsApp contact, or Google Maps.

From Client Feedback to Strategic Revision

Initial Direction

The first website concept presented both the restaurant and Terra Nera Suites as visible parts of the same experience.

Context Clarification

This project was not positioned as creating Terra Nera’s first online presence. Terra Nera Suites already had an existing online presence, so the proposal focused on developing a clearer restaurant-first website direction that could complement the suites presence while giving Terra Nera Restaurant & Cafe a stronger independent role.

Strategic Response

To respond to that feedback, the prototype direction was adjusted around: