Creator analytics; https://drive.google.com/file/d/1gh9L5pYPA_HxiOWZd5LkjeM380Y6XHRk/view?usp=drivesdk
August 2026 | Prepared by Bertha | Micro-Creator Campaign
Aroppo needed to know one thing. Can micro-creator content on TikTok bring real people to the platform and turn them into actual users?
Not just views. Not just clicks. Real signups from real people who then open the app and do something with it.
To test this, six creators were each given one brief. Talk about Aroppo from your own world. No scripts. No generic ads. Just six honest angles on the same product. This report tells you what happened.
Aroppo is a platform that puts grants, hackathons, competitions, and paid opportunities in one place. Instead of spending hours searching ten different websites, users can open Aroppo, filter by what they are good at, and find opportunities that actually match them.
| Metric | Result |
|---|---|
| Total accounts created | 95 |
| Accounts in the first week | 64 |
| Accounts after week one | 31 (kept growing with no new content) |
| Landing page visits | 576 |
| Opportunities saved on the platform | 251 |
| Visit-to-signup conversion rate | ~7% |
| Total TikTok views across all creators | ~24K |
| Campaign type | Organic only. Zero paid ads. |
Most TikTok campaigns convert landing page visitors at 1 to 3%. Aroppo hit 7%. That is more than double the average. The people who clicked were already sold before they arrived. The creators did their job.
The 251 opportunity saves are the most important number here. People did not just sign up and leave. They found something they actually wanted. That is the product working, not just the marketing. For context, a save rate above 3% is considered strong in platform campaigns. Aroppo is running well above that.
The 31 extra accounts after week one happened with zero new content. The videos kept getting seen. That compounding effect is worth paying attention to. Most campaigns flatline after day seven. This one did not.