This template will help you answer 4 questions every customer is silently asking.

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Work through each section in order, typing your answers into the text blocks provided. Each question builds on the last. By the time you reach Step 5, you should have everything you need to write your brand message in one sitting.

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| ****Q1 Who is my target audience | ****Q2 What does my business do | Q3 Why should my audience care | **** Q4 Why Me? | Build your message | | --- | --- | --- | --- | --- |

<aside> 1️⃣

Who is my target audience?

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Describe my ideal customer.

Think about their job, their lifestyle, or what they are trying to achieve. The more specific, the better.

Your answer:

What problem are they experiencing right now?

Describe the frustration they are facing that your business can help resolve. Write it in their words, not yours.

Your answer:

EXAMPLE

"I help female founders in the UK who are selling physical products but struggle to get consistent sales online."

<aside> 2️⃣

What does my business do?

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What do I actually sell?

Describe your product or service in one or two plain sentences. No jargon. Pretend you are explaining it to someone at a networking event who has never heard of your business.

Your answer: