• User & Market Research

Conducted interviews with property owners, buyers, and renters to uncover friction points such as fake listings, wasted inspections, and unreliable agents.

• Problem Framing & Insight Synthesis

Identified a core insight: people don’t want more listings—they want fewer, better-matched options they can trust.

• Experience Mapping

Mapped both sides of the journey (owner → buyer/tenant) to identify where verification, curation, and personalization add the most value.

• Solution Definition
• Designed a system focused on:

• Design & Validation

Created wireframes and flows emphasizing clarity, trust signals, and minimal choice overload, then refined the experience through feedback and iteration.