The Process | Notion

Discovery & Research

Identified time-poor users who value control, quality, and convenience. Studied pain points in food delivery apps and private chef booking, validated demand for localized, on-demand chefs rather than central kitchens.

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Problem Definition

Users don’t want to order food; they want meals that fit their lifestyle**.** Chefs struggle with visibility, scheduling, and trust-building

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Solution Framing

Designed a two-sided platform: users and nearby chefs. Combined recipe discovery, meal customization, location confirmation, and reservations into one flow

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UX Strategy
Reduced friction by:

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