• I began with market and competitor analysis to understand client expectations, local pricing, and visual standards within the salon and spa industry. From this, I defined clear business goals and user needs, aligning brand values (relaxation, excellence, rejuvenation) with measurable outcomes such as bookings and retention.

• Next, I developed a marketing strategy focused on awareness, local discovery, and conversion—mapping how users would encounter the brand through social media, search, and referrals before landing on the website. I translated this strategy into a user-centric website structure, prioritizing clarity, emotional appeal, and ease of use.

• Wireframes were created to define content hierarchy, followed by a clean, calming visual design that reflects luxury and wellness through spacing, typography, and imagery. The final design integrates clear service descriptions, transparent pricing, social proof, and frictionless booking—ensuring the platform not only looks premium but works as a growth tool for the business.