- Do you know how Gully Labs got you to pay six thousand rupees for the same word your grandfather used to describe the alley behind his house?
- Do you know what positioning actually means, or do you think it's just where you park at the mall?
- Do you know why sale signs are always red? Hint: it has nothing to do with the word "festive."
- Do you know why Mokobara made you want a suitcase before you'd even picked a destination?
- Do you know what a USP is, or do you just call it "our thing"?
- Do you know why "Buy 1 Get 1" feels like winning a prize and not basic arithmetic?
- Do you know why you trust a complete stranger to deliver onions in ten minutes, but still call your mother to confirm the wifi password?
- Do you know what a target audience actually is, or do you think it just means everyone with money?
- Do you know why your mother trusts a brand more the moment a doctor recommends it on TV, even though the doctor is clearly an actor?
- Do you know why Cult.fit gets paid every month for a gym you've visited twice, and you still feel proud about it?
- Do you know what brand recall means, or do you just call it "that ad with the song"?
- Do you know why wedding season makes every brand suddenly remember it sells to families?
- Do you know how Nykaa convinced an entire generation that reading product reviews is now a legitimate hobby?
- Do you know what a tagline is supposed to do, or do you think it's just a fancy font choice?
- Do you know why the kirana store owner down your street is quietly a better marketer than half the agencies in this city¿