We aim to make it profitable to protect nature

SquareBySquare works with conservation partners to turn real conservation land into documented units of protection called Squares. Each Square is linked to a specific GPS-defined square metre that people and organisations can protect, name, view on a live map, and share. We make land protection tangible, trusted, and easy to take part in by connecting conservation projects with individuals and businesses that want to support nature-positive impact.

• 🌱 Real land (not abstract credits)
• 📍 Documented Squares linked to specific GPS-defined square metres, with unique IDs
• 🤝 Protection funded transparently, while land ownership stays with conservation partners

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At Square by Square, we believe protecting rainforest requires radical honesty about how we work, what we promise, and what we can deliver.

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Welcome, we’re Henk and Emely

We started Square by Square to make protecting real land feel tangible, human, and something people are proud to be part of.

Intro Vid.mp4

1. One-minute overview

We’re building infrastructure for nature protection that behaves like commerce.

A Square is a documented unit of protection linked to a specific GPS-defined square metre of real conservation land that can be bought, gifted, embedded in checkout flows, and verified on a live map.