📖 Project Overview

Transportation companies rely on customer booking data to optimize routes, improve vehicle utilization, increase revenue, and enhance customer experience.

This project analyzes transportation booking and trip data to uncover insights into:

• Customer travel behavior
• Revenue generation
• Route popularity
• Vehicle performance
• Cancellation patterns
• Booking trends

The objective is to help transportation operators make data-driven decisions that improve operational efficiency and profitability.

🎯 Business Problem

Transportation businesses often struggle to answer critical questions such as:

• Which routes generate the most demand?
• Which vehicle types generate the most revenue?
• What factors contribute to trip cancellations?
• Which customer segments spend the most?
• How far in advance do customers book trips?

Without proper analytics, transportation companies risk:

• Poor fleet allocation