UX Case Study: Punchh Dashboard Redesign

A comprehensive look at how I improved the user experience for Punchh's dashboard platform

Project Overview

Punchh Dashboard helps global brands manage loyalty campaigns & analytics.

The goal: simplify navigation and improve insights access for marketing teams.

I included before and after screenshots to clearly demonstrate the transformation. These visuals help stakeholders understand the impact of the design changes.

Before & After Comparison

Adding visual comparisons significantly strengthens the case study by providing tangible evidence of the improvements made.

Before

The original dashboard featured a cluttered interface with numerous tabs and buried insights.

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• Confusing navigation structure
• Overwhelming data presentation
• Inconsistent UI patterns

After

The redesigned dashboard provides a cleaner, more intuitive experience with easy access to key metrics.

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• Streamlined navigation
• Clear data visualization
• Consistent, accessible design

The Challenge

Punchh's dashboard serves as a critical tool for restaurant chains to manage their loyalty programs and marketing campaigns. However, users were experiencing several pain points:

• Cluttered navigation with multiple tabs.
• Campaign insights hidden behind multiple clicks.
• Hard to measure ROI quickly.
• Inconsistent segment management across different campaign types.
• Difficulty comparing campaign performance across different time periods.

Campaign Performance Visualization

Before

Campaign performance data was presented in complex tables that required extensive scrolling and analysis.

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• Data buried in multiple tabs
• Poor visual hierarchy
• Limited comparison capabilities

After

The redesigned campaign view provides clear visual performance indicators and comparison tools.

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• At-a-glance performance metrics
• Visual trend indicators
• Side-by-side campaign comparison

My Role

As the lead UX designer on this project, I was responsible for: