Designer: Kanishk Singh
Timeline: 1.5 Months - (Feb-Mar 2026)
Project: Driver·i Mobile App Revamp
The Driver·i app is Netradyne's mobile application for truck drivers. It is how drivers track their safety scores, review alerts, complete vehicle inspections, log hours of service, and receive coaching from their fleet managers. The app sits at the centre of a driver's professional life. And it was failing them.
The brief was a full revamp. Not a reskin. A rethink of the product from the ground up, starting with the question: why do drivers hate this app, and what would it take for them to actually want to use it?
The KPI was Task Success Rate. How efficiently can a driver complete a core workflow (dispute an alert, complete a DVIR, check their score breakdown) without friction, confusion, or failure.
Before any research, I wrote down the WHO, the WHAT and the WHY. The WHY came down to four reasons: an empowerment gap (the feedback loop was purely punitive), a UI that no longer scaled, psychological friction between drivers and Netradyne, and the need to make complex workflows like coaching and disputes easier to complete.
Before touching research, I formed a set of assumptions based on the product brief and what I knew about the user context. These assumptions drove every research decision.
Hypothesis 1: Drivers experience the app as a surveillance tool, not a professional tool. This creates psychological friction that suppresses engagement.
Hypothesis 2: The scoring system creates anxiety because it lacks transparency. Drivers cannot predict or understand their score, so they distrust it entirely.
Hypothesis 3: The current coaching model fails because it is generic and disconnected from specific events. Drivers skip it.
Hypothesis 4: The home screen creates cognitive overload for users who are physically fatigued and time-constrained.
Hypothesis 5: Positive reinforcement mechanics would increase daily active use and driver motivation.