<aside> Hi! I’m Micheal Adeniji, a Product Designer based in Abuja, Nigeria
I have 2+ years of experience designing digital products that simplify complex ideas into intuitive, scalable experiences across mobile and web. I focus on clarity, usability, and thoughtful interaction to create seamless, user-centered solutions.
I also leverage AI-assisted workflows to accelerate iteration, improve decision-making, and deliver efficient, high-quality products that adapt and scale effectively.
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A digital logistics management platform designed to simplify shipment processes for both individuals and businesses. The platform caters to multiple user types; individuals, small businesses, enterprises, and admin managers by centralizing the entire logistics workflow into a single, user-friendly interface.
| Title | Quiqit – A logistics management platform for individuals and businesses |
|---|---|
| My role | Product Designer |
| Team | 1 PM, 1 Product Designer, 1 Developer. |
| Timeline | August 6, 2025 → October 30, 2025 |
| Project Type | Client |
| Tools Used | Figma, Notion, FigJam, Google Forms |
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Nigerian logistics has a trust problem. And a clarity problem. And a process problem.
For individuals, sending a package means navigating unclear pricing, uncertain delivery timelines, and no reliable way to know where their shipment is once it leaves their hands. For small businesses, it means maintaining relationships with multiple courier partners, reconciling payments manually, and constantly fielding customer complaints about delays they didn't cause and can't explain. For enterprises, it means managing high shipment volumes without the centralised tools to track costs, monitor performance, or make data-informed decisions. And for logistics administrators, it means operating with limited visibility into what's actually happening across their pipeline — creating gaps that lead to revenue leakage, unresolved disputes, and operational inefficiency.
Every stakeholder in this chain was carrying a problem that existing platforms weren't designed to solve. Most solutions addressed one user type and ignored the rest. None provided a unified system that could serve an individual sending a birthday gift and an enterprise managing hundreds of weekly shipments on the same platform.
That's the gap Quiqit was built to close.
The insight that changed the direction: The core problem wasn't that logistics was complicated. It was that the complexity was being dumped on the user rather than absorbed by the product. Quiqit needed to hold the complexity — and hand users clarity.
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Who are the users?
Freelancers and business owners aged 25-30 managing custom and professional orders through logistics
What are their goals?
Fulfil customers orders quickly, manage multiple shipments and having access to real time tracking
Pain points:
Four user types. Four sets of needs. One platform that had to serve all of them without feeling like it was built by committee.
Shipping a package should not require prior knowledge of logistics. The platform needed to guide users through every step, eliminate ambiguity at every decision point, and make the process feel as easy as filling out a short form — because that's essentially what it is.
