Ben Robinson (22)
Location: Urban Area
Occupation: Project Manager
Income Level: Standard
Lifestyle: Busy weekdays, frequent late nights, health-conscious
| Goals: Eat healthy, home-style meals without cooking, avoid repetitive fast food, save time after long workdays. | Pain Points: No time to meal-prep or shop, inconsistent food quality from random vendors, limited customization in existing food apps. | Current Behavior: Orders food 4–5 times a week, skips meals when options feel stressful, relies on the same few restaurants. | How the Platform Helps: Connects him to nearby chefs offering fresh, customizable meals, allows him to save preferences and reorder quickly, enables scheduled delivery aligned with his work routine. |
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Glory Ama (43)
Location: Urban Area
Occupation: Digital Marketing Consultant
Income Level: High
Lifestyle: Remote work, fitness-focused, socially active
| Goals: Maintain a balanced diet, try new recipes without cooking, support local chefs and small businesses. | Pain Points: Cooking interrupts her workflow, food delivery often lacks healthy options, hard to trust unknown chefs or meal vendors. | Current Behavior: Alternates between cooking and ordering food, uses Instagram or WhatsApp to find food vendors, spends time asking for menu details and availability. | How the Platform Helps: Curates chef-made meals aligned with her dietary preferences, provides transparent chef profiles and reviews, enables advance reservations so meals fit her schedule seamlessly. |
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