Hwang Yoo-Yup · Digital Legacy Platform · User Journey Map
| Property | Value |
|---|---|
| 🏷️ Status | Complete |
| 👥 Personas Mapped | Maya Chen (Discovery) · Dr. Samuel Ortiz (Research) |
| 🎯 Method | Scenario-based journey mapping — staged by actions, thoughts, emotions, pain points, and opportunities |
| 🔗 Feeds Into | IA · Navigation · Progressive Disclosure Architecture · Entry Path Design |
These two journeys are not variations of the same experience. They represent genuinely different mental models, different emotional arcs, and different definitions of success. Mapping them separately — rather than combining them into a single “average user” journey — surfaced the specific moments where one architecture serves both, and the specific moments where it must choose a lane.
Scenario: Maya discovers Hwang Yoo-Yup while browsing online and wants to understand his work in an intuitive, visual way.
| Stage | Actions | Thoughts | Emotions | Pain Points | Opportunities |
|---|---|---|---|---|---|
| 1. Entry / Landing | Lands on homepage | “Who is this artist?” | Curious but unsure | Too much text would overwhelm | Immediate positioning + hero artwork |
| 2. Visual Exploration | Scrolls through images | “This feels emotional… why?” | Engaged | No guidance on meaning | Visual-first layout with theme labels |
| 3. Light Context | Reads short intro blurb | “Oh, this connects to history.” | Interested | Long paragraphs discourage reading | Short framing paragraph |
| 4. Thematic Discovery | Clicks “Memory” theme | “I see why these works relate.” | Understanding grows | Themes unclear without explanation | Theme pages explaining motifs |
| 5. Artwork Page | Opens specific artwork | “I want to know more about this one.” | Connected | Too much metadata upfront | Image first, layered interpretation below |
| 6. Deeper Engagement | Expands “Read More” | “There’s depth here.” | Satisfied | Dense text could deter | Progressive disclosure |
| 7. Exit | Shares site or saves link | “I want to revisit.” | Inspired | Static content reduces return | Related works + suggestions |
Maya moves from emotion → curiosity → context → meaning.
Design must support a gradual deepening, not immediate information overload. Every stage of her journey must feel like an invitation to go further — not a requirement.
Scenario: Samuel is researching Hwang Yoo-Yup for a potential exhibition or advisory context.
| Stage | Actions | Thoughts | Emotions | Pain Points | Opportunities |
|---|---|---|---|---|---|
| 1. Entry / Landing | Lands on homepage | “Where does this artist sit historically?” | Analytical | Vague positioning frustrates | Clear positioning statement |
| 2. Context Seeking | Clicks “Start Here” or “About” | “What shaped this artist?” | Focused | Context scattered across pages | Structured life + history overview |
| 3. Verification | Navigates to exhibitions list | “Has this work been institutionally shown?” | Evaluating | Missing dates/institutions | Chronological exhibitions section |
| 4. Artwork Research | Opens artwork pages | “What period is this from?” | Engaged | Missing metadata | Structured artwork info panel |
| 5. Scholarly Depth | Checks bibliography | “Who has written about this artist?” | Confident | Lack of citations | Bibliography with sources |
| 6. Comparative Review | Browses periods | “How did the work evolve?” | Insightful | No chronological navigation | Period filters |
| 7. Exit | Saves or references site | “This is reliable.” | Trust | Poor structure reduces authority | Research-grade archive |