FXpress · AI Co-Pilot for Cross-Border Remittance · User Journey Map
| Property | Value |
|---|---|
| 🏷️ Status | Complete |
| 👥 Users Mapped | Jenni — The Conscious Converter · Kang — The Efficiency-Oriented Son |
| 🔖 Phases | Trigger & Intent · Research & Setup · Conversion & Execution · Confirmation & Post-Send |
| 🎯 Purpose | Map the emotional and informational experience across the full transfer journey |
The journey map traces both anchor personas through a full send cycle — from the moment a reason to send arises through delivery, confirmation, and the decision to send again. Each stage names the emotional state, the friction points, and the design opportunities both personas surface at that point in the journey.
The two personas were chosen because they differ on the two spectrums that matter most: automation comfort and information depth. Reading the map row by row shows how a single moment in the journey produces different needs depending on where the user sits on those spectrums.
The decision moment captured in Phase 2 (Stage 2.1) is the moment the live build at fxpress.netlify.app is designed to serve — Fexi reads the rate, the user decides, the math is deterministic, the send is handed off.
Emotion:
Jenni — Pain Points