Hwang Yoo-Yup · Digital Legacy Platform · User Personas
| Property | Value |
|---|---|
| 🏷️ Status | Complete |
| 📊 Source | Qualitative interviews — 4 real art industry participants |
| 🎯 Method | Insight clustering by user mode (Discovery vs Research) |
| 🔗 Feeds Into | POVs & HMWs · Journey Maps · IA · Navigation · Content |
These personas were not created before research — they emerged from it. After completing interviews with Lorne, Alan, Alice, and Nelly, patterns were clustered not by individual participant but by mode of engagement. Alan and Nelly consistently described emotional, visual-first, theme-led behavior. Lorne and Alice consistently described evidence-first, structure-led, depth-seeking behavior.
The two personas represent these two modes. Neither is a fictional user. Both are grounded in real data from real industry professionals.
| Persona | Interview Sources | Mode |
|---|---|---|
| Maya Chen | Alan + Nelly | Discovery Mode |
| Dr. Samuel Ortiz | Lorne + Alice | Research Mode |
Role: Creative professional / culturally curious visitor
Represents: Insights from Alan (Gallery Dealer) + Nelly (Artist)
Maya engages with art emotionally and visually. She enjoys visiting museums and browsing online archives but does not have formal art historical training. She connects to art through themes like memory, identity, and lived experience. She arrives at the platform without a specific research agenda — she’s exploring, following resonance, moving at her own pace.